Unlocking human potential in frontline operations

Tulip is the frontline operations platform manufacturers use to transform how their operations work, with the people who run them at the center.

Europe

Production Events

Agent Actions

AI Authored Apps

Unique Agents Deployed

Our Mission

Our mission is to unlock human potential by transforming how frontline operations work.

That means three things. Software that frontline teams can adapt themselves, without waiting on IT or a vendor. AI that augments an expert rather than replacing one. And the governance, validation, and audit trail enterprise and regulated manufacturers need, built in from the start.

Our Story

Tulip was founded in 2014 by Natan Linder and Rony Kubat, a spinoff out of MIT's Media Lab. They started from a simple observation: factory workers lacked modern digital tools, and most automation projects failed because they tried to replace human experts outright instead of finding the middle ground.

A decade ago we coined the term unlocking human potential. In the age of AI it only rings more true. We build AI-native, human-centric software that puts frontline experts in control of the technology, the process and the governance around it.

Today Tulip runs in regulated and discrete operations worldwide, backed by a $120M Series D led by Mitsubishi Electric, alongside Insight Partners, NEA, Pitango Ventures and Vertex Ventures.

The whole Tulip company gathered indoors for a group photo at the 2026 company onsite

Founded 2014
A spinoff of the MIT Media Lab.
$120M Series D
Led by Mitsubishi Electric in January 2026.
Six offices
Somerville, Munich, Budapest, Singapore, Tel Aviv and Tokyo.

Read the Series D announcement

Tulip by the Numbers

Over 60K frontline workers in 45 countries run their operations on Tulip.

Countries with active deployments

60K

Frontline workers using Tulip

300K

Apps built on the platform

28M

Hours of use per year

Customer Stories

Manufacturers like Outset Medical, Test Devices by Schenck, Tiffany & Co., VEKA, Sharp Packaging, AstraZeneca and Avon use Tulip to reduce defects, training time, quality escapes and changeover time.

Tulip stations on the Outset Medical production floor

70% fewer defects

Outset Medical · Reduction in defects

It’s completely paperless, and we estimate saving about a million dollars compared to a paper-based system or any other MES.

Hector VidalSr. Director Manufacturing/Plant Manager, Outset Medical

We’ve had several AS9100 audits recently. Tulip helps with audit readiness by giving us traceability across production and quality, and it gives us a practical way to address findings as they come up.

Darren O'NeilIndustrial Engineering Manager, Test Devices by Schenck

Technician in safety glasses lowering a rotor assembly on a hoist, with a Tulip tablet at the workstation behind him

50% more capacity

Test Devices by Schenck · Increase in production capacity

Jeweler soldering a piece at a Tiffany & Co. workbench, with a Tulip app on the screen behind her

80% less training time

Tiffany & Co. · Reduction in training time

Our operators actually feel like their voice is heard, that their craftsmanship is able to come through.

Bob AlleyVP of Jewelry Manufacturing, Tiffany & Co

85%

VEKA · Reduction in quality escapes

30%

Sharp Packaging · Faster clinical trial packaging process

29%

AstraZeneca · Reduction in changeover time

Avon · Faster MES setup

See how manufacturers across pharma, med device, aerospace and discrete run their operations on Tulip.

Read the full customer stories

Where We Are

Somerville

Global HQ · Massachusetts, USA

Munich

EMEA · Germany

Budapest

EMEA · Hungary

Singapore

APAC · Singapore

Tel Aviv

R&D · Israel

Tokyo

APAC · Japan · Minato-ku